Social media is shaking things up and changing how we view beauty! Women are proudly showcasing their unique beauty in all shapes and sizes, and this exciting transformation is backed by a recent study published in the International Journal of Fashion Design, Technology, and Education. The study reveals that the average American woman used to wear a size 14, but now, many are wearing sizes 16 or 18.
The research looked at information from over 5,500 American women and found that, over the last 20 years, the average waist size has grown from 34.9 inches to 37.5 inches. Susan Dunn, the lead expert on the study, explains why this matters: “Knowing the average size can significantly impact women’s self-image.”
This means that understanding these changes can help women feel more confident in their own skin.
But it’s not just about awareness; the fashion industry needs to take action! Co-author Deborah Christel and Dunn are urging clothing brands to adapt to this new reality. “These women are here to stay, and they deserve clothing that fits them,” Dunn passionately states.
The message is loud and clear: apparel manufacturers must change their sizing guidelines to accurately represent the true shapes and sizes of modern American women. It’s time for the fashion world to embrace this diversity and celebrate every woman’s unique beauty!
